Workshops

Building Your Brand on Facebook & Mastering Instagram

Social media is a powerful tool for nonprofits to amplify their mission, engage supporters, and drive real impact - but knowing where to start can be overwhelming! In this session, Leshay Reed, owner of Hype Queen Media, will guide you through the best strategies to build a strong, authentic presence on Facebook and Instagram. We’ll cover optimizing your profiles, crafting compelling content that tells your organization’s story, and leveraging platform-specific tools to boost engagement. You'll also learn how to create content buckets, develop a strategic content calendar, and use ChatGPT to write compelling captions that reflect your brand’s voice, not a robot’s. By the end of the session, you’ll have a clear, actionable roadmap to make social media work for your nonprofit!  

This is an in-person workshop in St. Louis.

 
About the Presenter

Leshay Reed loves connecting with people, celebrating them, and telling stories. What started as a side hustle, turned into earning a master's degree in Strategic Communication and Leadership, and is now known as Hype Queen Media, a boutique social media agency! HQM supports small business owners by hyping them up through social media management, content creation, influencer marketing, and social media training. With a background in education, dance, and communications, Leshay brings a wealth of knowledge and experience to help you thrive in this interactive workshop.